PRIVACY POLICY

1. Introduction

At The Tulip Grove (“we,” “our,” or “us”), accessible via thetulipgrove.com, we are fully committed to respecting and protecting your privacy. We recognize the importance of safeguarding personal data and are dedicated to handling it in a transparent, secure, and lawful manner. This Privacy Policy outlines our practices regarding the collection, use, disclosure, and protection of your personal information. It is crafted to comply with applicable data protection laws, including the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), ensuring your rights are respected and upheld.

2. Scope of This Policy and Data Controller Role

This Privacy Policy applies to all personal data processing activities conducted in connection with thetulipgrove.com. It applies to visitors, users, customers, and prospective customers who interact with our website, products, and services. For GDPR purposes, The Tulip Grove is the “Data Controller” of your personal data, determining the purposes and means of data processing. For any inquiries related to this policy or our data practices, you may reach us at [email protected].

3. Categories of Personal Data We Process

We collect and process a variety of data categories to provide, maintain, and improve our services, subject to applicable legal bases:

– Usage Data: Information about how you interact with our website, including browser type, IP address, pages visited, session duration, navigation paths, and clickstream data.
– Account Data: Information you provide when you create or manage an account, such as your name, mailing address, email address, and telephone number.
– Profile Data: Data related to your preferences, behaviors, purchasing history, saved items, and other personalization settings.
– Communication Data: Records of inquiries, customer service communications, support requests, and correspondence via email or contact forms.
– Technical Data: Device information such as operating system type/version, browser version, hardware identifiers, and system configuration data.
– Transaction Data: Details of payments made to and from you, including cardholder name, billing address, shipping information, and order history.
– Preference Data: Marketing preferences, survey responses, wishlist entries, and product interests derived from interactions with our services.

4. Legal Bases for Processing Personal Data

We process your personal data only when lawfully permitted under GDPR and CCPA. Legal bases include:

– Performance of a Contract: When data processing is necessary for the provision of services or fulfillment of a contractual obligation, such as order fulfillment or account management.
– Consent: Where you have provided clear, explicit permission for us to process certain types of data for a specific purpose, e.g., for receiving marketing communications.
– Legitimate Interest: For data processing that supports our business operations and ensures efficient service delivery, provided such interests are not overridden by your privacy and data protection rights.
– Compliance with Legal Obligations: To satisfy legal or regulatory requirements.

5. Your Rights

Subject to jurisdictional constraints, you have the following rights under GDPR and CCPA:

– Right of Access: Obtain confirmation whether we process your personal data and request a copy of the data we hold about you.
– Right to Rectification: Request corrections to inaccurate, incomplete, or outdated personal data.
– Right to Erasure (“Right to be Forgotten”): Request deletion of your personal data when it is no longer necessary for the purposes for which it was collected or if processing is unlawful.
– Right to Restriction of Processing: Request limitation of how we process your personal data, in specific circumstances.
– Right to Data Portability: Request that your data be transmitted to another controller in a structured, commonly used format.
– Right to Object: Object to processing based on legitimate interests or for direct marketing purposes.
– Right to Non-Discrimination (CCPA): You will not be discriminated against for exercising your privacy rights under the law.

To exercise any of these rights, or to submit a verifiable consumer request, contact us at [email protected].

6. Security Measures

We implement robust administrative, technical, and physical safeguards to protect the confidentiality, integrity, and availability of your personal data. Security measures include:

– Data encryption at rest and in transit
– Access controls based on the principle of least privilege
– Multi-factor authentication for critical systems
– Regular security audits and vulnerability assessments
– Secure data backups with disaster recovery protocols
– Ongoing privacy and security training for personnel

However, while we strive to protect your data, no method of transmission over the Internet or electronic storage is completely secure.

7. International Data Transfers

Due to the global nature of the Internet, your data may be transferred to and processed in countries outside of your own, including jurisdictions that may not offer the same level of data protection. When we transfer your data internationally, we rely on:

– Standard Contractual Clauses approved by the European Commission
– Adequacy decisions by relevant authorities
– Binding corporate rules where applicable

We ensure all data transfers comply with applicable privacy laws by imposing contractual obligations required for cross-border compliance.

8. Data Retention

We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by law. Specific retention periods include:

– Account Data: Retained for the duration of your account’s existence and for 6 years thereafter for compliance obligations.
– Communication Data: Retained for 2 years from the last interaction.
– Transaction Data: Retained for 7 years to comply with financial regulations.
– Technical and Usage Data: Retained for up to 18 months for analytics and troubleshooting.
– Marketing Consent Data: Retained until you withdraw your consent or after a period of 2 years of inactivity.

Upon expiration of the retention period, your data will be securely deleted or anonymized.

9. Cookie Policy

Cookies are small text files placed on your device to enhance your browsing experience. Our website, thetulipgrove.com, uses several types of cookies:

– Essential Cookies: Necessary for the functioning of the website, such as logging in and managing sessions.
– Functional Cookies: Enable enhanced features such as site customization and remembering login credentials.
– Analytics Cookies: Help us understand website traffic and user interaction via services such as Google Analytics.
– Performance Cookies: Improve speed and responsiveness of page loads and content display.

For a full list of cookies and their purpose, refer to our Cookie Consent Banner when you first visit the site or manage your preferences in our cookie settings panel.

10. Cookie Management and Compliance

You have full control over cookies used by thetulipgrove.com. You can manage your preferences through:

– Our website’s cookie preference center
– Adjusting browser settings to refuse or delete cookies
– Opting out of third-party analytics tools via provided mechanisms

We comply with relevant rules under GDPR and CCPA, including opt-in consent for non-essential cookies and providing Do Not Sell My Personal Information links for California users when applicable.

11. Children’s Privacy

The Tulip Grove does not knowingly collect or solicit personal data from individuals under the age of 13. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at [email protected]. If we discover that data from a child under 13 has been collected without verifiable parental consent, we will promptly delete such data from our records.

12. Updates to This Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our practices or legal requirements. Any material changes will be communicated through a notice on thetulipgrove.com prior to becoming effective. You are encouraged to review this Policy periodically to remain informed about how we protect your data.

13. Contact Us

Questions, concerns, or requests related to this Privacy Policy can be directed to:

Email: [email protected]

We are committed to addressing and resolving inquiries in a timely, transparent, and lawful manner to ensure the privacy of all users of thetulipgrove.com.

This Privacy Policy reflects our ongoing commitment to data protection, transparency, and compliance with global privacy regulations. If you have any concerns or queries relating to your data privacy, please do not hesitate to contact us.